Our CEO, Briana Reyes, is a compassionate, strong-willed, ambitious, and socially conscious Black woman who is deeply enthusiastic about the fashion industry and its potential role in promoting social good. She was born and raised in Florida 24 years ago and is currently a Psychology student at the Florida Atlantic University, set to graduate in the fall of 2021.
Her greatest role model is her grandfather, Wilfred James Hawkins Sr, who recently passed away. Over the last six years, taking care of him enabled her to discover and embrace her love for others and the desire to care for them and make them feel appreciated.
Briana was always a tomboy, but she developed an interest in her appearance and fashion on turning 18 and after graduating from high school. She also discovered her entrepreneurial spirit after losing her job during the pandemic. This discovery led her on a path to combining her compassionate spirit and love for fashion to create a company that would offer men premium clothing and accessories while also providing income that she would use to help grow and develop her community.
Briana hopes to grow her company into an industry leader whose products make men look and feel like kings while honoring her grandfather’s legacy by bringing positive change to her community.